When you click on a website, you expect some basic things: a home page describing the purpose of the website, an about page that tells you more about the company or person, and a services page that describes what the company or person does.

You might (and should!) even find a blog that explores various topics related to the industry or shares some behind-the-scenes business highlights. These are the key things that tell us why we should stick around and learn more about a particular brand. Who writes these materials? More often than not — professional content writers.

What is a content writer?

A content writer’s job is to educate and entertain a reader. They want to convince your potential customers that your business is trustworthy and worth engaging with.

Blog posts are a great example of content writing. Blog posts can vary in length, and a good blog post backs up its claims and has clear language. A professional blog post creates credibility and demonstrates the company’s focus.

For example, an auto repair company should feature original blog posts all about how to take care of your car and how to tell if something is wrong. A strong blog presence with this kind of information inspires more trust from their audience, which could lead to more business for the company, not to mention a bigger bottom line.

What is the difference between copywriting and content writing?

Most people do not understand the difference between copywriting and content writing. Part of this is because content writing and copywriting are heavily connected. Both forms of writing are about creating content reflective of and in support of a brand.

But where copywriting is all about convincing a person to take action (buy a product, sign up for an email list, etc.), content writing is all about enticing a person to learn more and linger on a website. Content writing is an art in and of itself. A good content writer can build your brand and expand your customer base.

Does your website need to be updated? Could your brand benefit from fresh content? Reach out to Waypoint Writing today and find out how our content writers can help strengthen your online presence.