Should I Boost My Brand’s Social Media Post?

Posted on by Waypoint Writing

If you manage your brand’s social media posts, you’ve likely been presented with the option to boost your post. Boosting your post is Facebook-speak that simply means paying for increased brand exposure. The Instagram version of this is promoting your post. Either way, if you’ve considered these options and found yourself wondering whether or not to pay for increased brand exposure, understanding what you’re paying for might help you better strategize your social media spend.

Continue reading “Should I Boost My Brand’s Social Media Post?” →

4 Hints to Help Establish Your Brand’s Blogging Schedule

Posted on by Waypoint Writing1 Comment on 4 Hints to Help Establish Your Brand’s Blogging Schedule

Maintaining your brand’s blogging schedule shouldn’t feel as challenging as it often does. But when you run a business and you have a million things to manage on behalf of your clients’ satisfaction, keeping up with your own blogging schedule is often the first thing to fall off your plate. Sometimes, we even push our own posting plans off the plate ourselves in order to accommodate other priorities. Clients come first, but it’s important to find a way to manage your time against their needs in order to keep up with the blogging schedule that supports your brand.

Here are four hints that should help you create a blogging schedule that’s right for your business. How will you know it’s right? You’ll post consistently without feeling like it’s a push to do so…

Continue reading “4 Hints to Help Establish Your Brand’s Blogging Schedule” →

Connect with Your Audience through Content Marketing

Posted on by Waypoint Writing

As someone who grew up relocating on a regular basis, I used to find the question, “where are you from?” tough to answer. When it comes to my career, I find I often face a similar need to explain. Plenty of people understand what content marketing means. But, just as many, if not more, have no clue. So, when I attend a networking event and introduce myself as the owner of a content marketing business, sometimes I’m met with a blank stare that only shows recognition after I further explain that I’m a copywriter.

Content marketing isn’t new and it isn’t a particularly difficult concept to grasp. But, it’s incredibly valuable to businesses, both big and small. Ultimately, content marketing offers brands an authentic way to connect with their audience.

What does content marketing mean? More importantly, what does it involve for business owners who are already managing perhaps more than they care to, especially if theirs is a new venture?

Continue reading “Connect with Your Audience through Content Marketing” →

The Brass Tacks of Blogging for Your Business

Posted on by Waypoint Writing1 Comment on The Brass Tacks of Blogging for Your Business

The reasons your business should be blogging are not particularly complicated. There’s no need to dive down the rabbit hole and engage in an exhaustive study, regarding the merits of blogging for a business. Here is quick take — a reminder for some, and news to others, about the brass tacks of blogging for your business.

Continue reading “The Brass Tacks of Blogging for Your Business” →

Why Should Your Business Care About Copyediting?

Posted on by Waypoint Writing

As a guest on the “Friends with Kevin Radio Show,” I had the opportunity to discuss why a business or brand should care about copyediting with host Kevin Willett. In our short, approximately ten-minute segment, we dove into the copyediting chaos that can wreak havoc on a brand’s message and overall presentation.

Here is a key takeaway about typos and a link to our talk…

Continue reading “Why Should Your Business Care About Copyediting?” →