This week, I’m prepping for a brief blog talk radio interview all about why copywriting matters, specifically, why copyediting is crucial to a business and brand’s image. Host Kevin Willett, of the Friends of Kevin Radio Show, understands why copyediting is so important, but can’t comprehend why more businesses don’t take it seriously. Or seriously enough to entrust the words backing their brand with a professional copy editor.

Willett wanted to discuss the typical traps, like typos on a website or blog, even admitting his own spelling gaffes as an example of how the best intentions can result in overlooked errors. As we all know, everyone’s a critic and with the anonymity provided by cyberspace, any minor typo will leave you open to nitpicking and finger-pointing; ultimately, detracting from whatever important message you were trying to share with your audience.

But, copyediting means more than taking care of typos. Typos can exist without major damage to a message’s overall meaning. Word usage is where things get dicey…

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