Our Creative Copywriter’s Acrostic Approach to Branding

Once again, Waypoint Writing is pleased to showcase our creative copywriter Jenna R. London, who has customized content in support of New England Athletic Academy. Check it out!

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Market Yourself – An Interview with Jenna R. London

In an effort to enhance help you market yourself, the Waypoint Writing team has been creating various marketing material giveaways. Last week, we launched our second content giveaway, made complicated by its rather unusual challenge. Jenna R. London created an escape route out of her own writer’s block and shared her method via a blog post. Peter Hall, owner of New England Athletic Academy, successfully cracked the code, winning similarly-styled content in support of his brand.

No matter what you do for a living, most of us have experienced a creative cramp, whether or not we call it writer’s block. Here, I interview Jenna about how she determined a formula to move forward…and figure out how to creatively market yourself.

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3 Ways to Conquer Writer’s Block

The irony of suffering writer’s block whilst trying to write about writer’s block is not lost on me. Right now, I’m staring out the window at the beginnings of yet another blizzard, wondering what in the world I have to say about writer’s block that hasn’t been said already. Of course, author Charles Bukowski is quoted as saying, “Writing about a writer’s block is better than not writing at all.” So, I’ve got that going for me.

But, my suspicion that I have nothing to add to the conversation is rooted in a common trap — fear and self-doubt that one has anything meaningful to say on a particular subject.

Here’s the deal: I’m not going to say anything groundbreaking about writer’s block. Anyone who has ever sat down to write an academic paper, craft a compelling personal statement, or even commit their grocery list to paper with any measure of accuracy has, no doubt, felt stopped at that mental red light.

The purpose of this post is to simply provide a few reminders about how to wriggle out from under the weight of writer’s block, and get back to work. Ultimately, the only way to win in the face of writer’s block is to just. write. something. Anything, in fact.

Teaser tip: Next week, we will explain the creative genius behind copywriter Jenna R. London’s code to crack writer’s block. If you haven’t yet, check out our current giveaway and see if you can make out the madness behind her method… But for now, here is some definition, data, and direction surrounding writer’s block and how to move past it.

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Up for a Giveaway Challenge? Beat this Blog Post!

Since we had so much fun with our first blog post giveaway, we decided to create another one and see where it might lead. Only this time, it comes with a challenge…

Our own Jenna R. London has written a blog post devoted to what we do at Waypoint Writing. But, she’s done so according to rules of her own design, resulting in a hidden phrase, which could read as a command, goal, or one hell of a compelling hashtag. Give it a read to find the phrase and figure out the rule she created to craft this unique blog post. Think you know the answers? Contact us! Only correct entries will be considered, with the winner pulled at random at 5 p.m. on Friday. The prize? A blog post written in this same style, dedicated to your specific brand, which you can then publish on your blog, highlight in a newsletter, share via email, or use for your own giveaway.

Give it a try and contact us with your response ASAP! Good luck!! 

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Top 3 Takeaways from Our First Giveaway

Last Friday, after tossing names into a cast iron pan and randomly selecting a slip of paper, we chose the winner of Waypoint Writing’s first giveaway. Kelly Cummings, of Kelly Anne Photography, won two free blog posts, which will be created and carefully crafted in support of her business and brand. In order to figure out just what that support might look like, Kelly and I jumped on a call to discuss her business, her goals, and why she entered the blog post giveaway in the first place.

Her responses will undoubtedly resonate with our readers who are juggling the act of working both in and on their own business… with precious little time to blog on a regular basis.

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