Raw Material: Creative Copywriter Recalls Waitressing Woes

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In honor of National Pizza Day, Waypoint Writing collaborator and copywriter, Jenna London, regales us with a mishap from her previous life as a waitress in a small mountain town in Missoula, Montana.

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Boost Enrollment by Video Marketing Your Live Event

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Continuing our blog series about the benefits of video marketing, this week we focus on how to boost enrollment or participation in your live event by broadcasting it via professionally shot video. As always, the statistics add up in support of video’s current reign over other marketing media. Rather than rely on those numbers, we asked Josh Crosby, owner of Josh Crosby Fitness and co-creator of rowing-based fitness programs, Indo-Row and ShockWave, as well as a rowing advisor to Orangetheory Fitness, about why he values videos with respect to his annual live event, the Misery Challenge. Continue reading “Boost Enrollment by Video Marketing Your Live Event” →

Why Your Business Needs a Product Video Demonstration

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In my last post, I spoke in general, but data-driven terms about why businesses of all sizes need video marketing. A recent conversation with a colleague provided the opportunity to go a bit more in-depth by targeting specific purposes for creating video and a quick consideration of their intended audiences. If you are trying to market a product, your business needs a product video demonstration. 

So, this next installment in the Waypoint Writing ongoing video series is all about why your product needs a video demonstration. To keep it simple, consider these the 5 Es driving demo videos: Evidence, Explanation, Expense, Ease, and Examination. After a quick evaluation of what each E represents (anyone else love alliteration as much as I do?), check out what Rich Allen, Owner of Zone3 and ProThree, US Branch, had to say about his experience with Eddie (yet another E. Eddie and the 5 Es… sounds like a fifties band) and his own product demo video.

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Why Your Business Needs Video Marketing – Stat!

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Have you harnessed the power of video marketing for your brand? As a business owner, you’re likely inundated with all kinds of advice, both solicited and unsolicited, about what you need to do to grow your bottom line and better support your business. If you haven’t already been schooled in the benefits of video marketing, we’re here to set you straight.

Video marketing will soon be unavoidable as the best way to market your business. And while you can read stats supporting the success of video marketing for businesses of all sizes, we’ve also decided to feature a successful business owner who recently ventured into video marketing for her business.

Between a little research and a spotlight shining brightly on anecdotal evidence, we’re confident you’ll soon see the power of video and its potential to attract more customers to your business.

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5 Reasons to Get Started with Facebook Ads

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In honor of introducing Waypoint Writing’s latest collaborator, Facebook Advertising Specialist, Teddy Myers, we thought a quick post about why you should get started with Facebook ads was in order, especially in light of recent changes to the Facebook platform. If you haven’t considered shelling out some coin on a structured Facebook ads strategy, you might want to consider the following five reasons to advertise on Facebook.

Or, to put it another way, there are at least 4 Reasons Why You Can’t Ignore Facebook Advertising, not the least of which is that Facebook amassed upwards of $16 billion in global ad revenue in 2017, representing a 25% increase just from February 2015. In other words, there are 2.5 million individuals leveraging Facebook ads to connect with their client base.

Do you feel left out?

Marcus Andrews at Hubspot predicts that “Facebook Ads are going to drive more leads to your business… than any other paid channel.” However, he cautions that “You’ll need to have the right strategy and execute with agility and precision…”

Once again, we give you Teddy Myers.

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