Scary Stuff: Steer Clear of Content Spinning

In honor of Halloween, we are taking a minute to talk about one spooky SEO trick best avoided: content spinning. What is content spinning and why should you steer clear of it?

Stick with us, we’ll scare some sense into you…

Continue reading “Scary Stuff: Steer Clear of Content Spinning”

Master Commonly Misspelled Words with the Power of Proofreading

With any piece of professional writing, the bare minimum expectation is to ensure that everything is spelled correctly, requires precise proofreading.

Whether website content, an email newsletter or personal resume, a single misspelled word or phrase can haunt a content page, scaring off prospective clients or even cause potential employers to move very easily to the next resume. 

Rather than rely on spellcheck, make proofreading a priority and master these commonly misspoken and miswritten words and phrases.

Continue reading “Master Commonly Misspelled Words with the Power of Proofreading”

Social Distancing, Sesame Street and CTAs

Sesame Street opening scene, season 49
Sesame Street muppets introduce an episode of season during the show’s 49th season.

Sustaining social distancing is stressful for most of us, including the most introverted in our midst. For those of us who already work from home, pre-COVID 19 crisis, we’ve pretty much perfected our processes for maximum productivity.

But, the pandemic threw a curve ball our way, too, and left most of us without reliable child care — whether that’s from grandparents, a nanny, or daycare. 

In this household, social distancing means super close proximity between professional commitments, deadlines, goals… and my 16-month old. As such, we spend a lot of time on Sesame Street (anti-screen folks, judge away and then go away). 

What I’ve noticed from increased quality time spent social distancing in the company of my toddler and our repeat visits to Sesame Street is that even this iconic children’s show knows the value of a CTA (call-to-action) and uses them consistently. (We’ve not watched every episode, but we’re working on it!)

Why does a call to action (CTA) matter and why did I even notice this in the first place? Read on to find out more… (see what I did there?)

Continue reading “Social Distancing, Sesame Street and CTAs”

Blog Through the Blues and Boredom of Social Distancing

Behind the scenes shot of Amanda, owner of Waypoint Writing, keeping up with blogging and baby.

Social distancing is critical now more than ever in order to “flatten the curve” and attempt to reduce the number of coronavirus cases so that our healthcare system can accommodate those in need.

The reality that this system is already stretched thin is worrisome and the endless stream of news reports and updates is exacting a psychological toll on even the most steady and sane among us. 

Compounding this situation is the fact that staying home and away from others is the order of the day. And while this might have sounded good for the first day or so, even the most introverted are craving some actual connection and missing friends and family. 

So, if you’re stuck at home — whether working remotely or waiting for the green light to get back to your storefront, restaurant or business of any size or scope — there is one thing you can do to keep connected and create content in support of your brand: blog. 

Continue reading “Blog Through the Blues and Boredom of Social Distancing”

Signed, Sealed, Schedule Send

Image by Oberholster Venita from Pixabay

With Valentine’s Day upon us, I decided to craft a little ode to my new favorite business tool — Google’s Schedule Send. I love this feature and consider it a game-changer when it comes to communication, but also organization and tackling the endless to-do list.

That’s why I’m shocked when colleagues and fellow business owners who always seem to have way more on the ball than me, have never heard of this gem. 

Consider this post my way of playing Cupid and matching up the uninitiated with this dreamy delivery system… 

Continue reading “Signed, Sealed, Schedule Send”