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Why Website Content Matters

Posted on by Waypoint Writing

With the new year well underway, you’re likely plowing through a list of personal and professional resolutions. If you manage to keep any, make it a commitment to consistently create and publish good website content for your business or brand. Website content matters, especially when it comes to local businesses.

Here’s why…

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3 Best Small Business Resolutions

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Okay, no one can really determine what resolutions are best for your unique business better than you, the business owner. However, the following three are sound advice for all businesses, regardless of scope, size or specialty.

Even if you routinely fail at keeping personal New Year’s’ resolutions, you can redirect your efforts towards your business and choose one, two, or — better yet — all three of these resolutions for improved business in the new year.

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Special Delivery: Why Snail Direct Mail Still Works

Posted on by Waypoint Writing

Who doesn’t like receiving snail mail, especially around the holidays?

This time of year, most people’s fridge fronts and mantels are littered with seasonal well-wishes.

Businesses should also take advantage of snail direct mail, year-round for a number of reasons. While the digital age makes anything printed seem dated and totally ditchable, direct mail still delivers when it comes to supporting your business and sharing your story.

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Spot the Difference: Copyediting vs. Proofreading

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You understand the importance of polished copy, whether on your blog, website, or email campaign. Of course, professional copy is important to support all of the messaging behind your brand. But, sometimes, when seeking help with your copywriting, it’s easy to confuse the promise of copyediting vs. proofreading.

Similar in nature, copyediting and proofreading are very different animals. Understand the nuances between the two in order to source the help you actually need. Doing so will result in stronger copy that better supports the story of your business.

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3 Sound Strategies to Write a More Powerful Press Release

Posted on by Waypoint Writing

The new year is fast approaching and you, no doubt, have news to share about your business. A press release remains a solid and direct way to distribute this information to a large audience. But, with competition from social media channels and the endless influx of 24/7 news, making sure your press release actually gets read is increasingly difficult. But, not impossible.

Take a look at these three strategies to help you write a more powerful press release and increase your odds of reaching your audience.

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