A Deep Dive Into White Papers

Posted on by Waypoint Writing

One powerful tool that often goes unnoticed in the world of marketing and business development is the white paper. While many people associate white papers with technical and industry information, these papers are far more than just dense reports. 

White papers are actually a great way for businesses to establish thought leadership, generate leads, and drive growth. But how?

Well, first let’s get into what a white paper really is. 

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AI-Generated Content: Risky Business?

Posted on by Waypoint Writing

Have you fallen victim to the newest content creation craze, ChatGPT? 

No judgement. We’re all curious and dipping our toes in the water of artificial intelligence in our respective industries.

AI can be a great tool to give you a jump start off that dreaded blank page, which means there’s nothing wrong with using the software to create content for your business… or is there?

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Part 3: Why You Shouldn’t Use AI Copywriting

Posted on by Waypoint Writing

While there are tons of free platforms and websites out there that will give you artificially created copy for company and personal use, should you use them? Just because something is free, doesn’t mean it is more worthwhile. 

In part 3 of our blog series, we will be going over what AI copywriting is and why it poses a threat to organic and original content. 

Continue reading “Part 3: Why You Shouldn’t Use AI Copywriting” →

Part 2: Social Media Tips and Tricks 

Posted on by Waypoint Writing

As explained in our previous blog post, having a presence on social media matters. But we understand that coming up with a social media strategy for your company can be challenging. Not only are there multiple different platforms you can utilize, but there are also so many different methods for using them. 

As a business owner, you want to make sure that you are getting the most exposure and reach, preferably with the least amount of hassle…

So, let us save you the time by offering you this social media strategy cheat sheet. 😉

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Part 1: Why Having a Social Media Presence Matters

Posted on by Waypoint Writing

In today’s world, having a social media presence for your business or agency is simply a necessary evil. 

Last week, we spoke with Zachary Daniels, owner of Daniels Digital and Professor at Assumption University about why that is.  

The conversation led to many discoveries about why having a presence on social media matters. Overall answer is simple: everyone has one. The amount of people on social media makes it the number one way for you to get exposure and reach for your business. 

But there’s even more to it. 

Continue reading “Part 1: Why Having a Social Media Presence Matters” →