In honor of introducing Waypoint Writing’s latest collaborator, Facebook Advertising Specialist, Teddy Myers, we thought a quick post about why you should get started with Facebook ads was in order, especially in light of recent changes to the Facebook platform. If you haven’t considered shelling out some coin on a structured Facebook ads strategy, you might want to consider the following five reasons to advertise on Facebook.

Or, to put it another way, there are at least 4 Reasons Why You Can’t Ignore Facebook Advertising, not the least of which is that Facebook amassed upwards of $16 billion in global ad revenue in 2017, representing a 25% increase just from February 2015. In other words, there are 2.5 million individuals leveraging Facebook ads to connect with their client base.

Do you feel left out?

Marcus Andrews at Hubspot predicts that “Facebook Ads are going to drive more leads to your business… than any other paid channel.” However, he cautions that “You’ll need to have the right strategy and execute with agility and precision…”

Once again, we give you Teddy Myers.

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