Part 2: Social Media Tips and Tricks 

Posted on by Waypoint Writing

As explained in our previous blog post, having a presence on social media matters. But we understand that coming up with a social media strategy for your company can be challenging. Not only are there multiple different platforms you can utilize, but there are also so many different methods for using them. 

As a business owner, you want to make sure that you are getting the most exposure and reach, preferably with the least amount of hassle…

So, let us save you the time by offering you this social media strategy cheat sheet. 😉

Read more: Part 2: Social Media Tips and Tricks  Continue reading “Part 2: Social Media Tips and Tricks “ →

Part 1: Why Having a Social Media Presence Matters

Posted on by Waypoint Writing

In today’s world, having a social media presence for your business or agency is simply a necessary evil. 

Last week, we spoke with Zachary Daniels, owner of Daniels Digital and Professor at Assumption University about why that is.  

The conversation led to many discoveries about why having a presence on social media matters. Overall answer is simple: everyone has one. The amount of people on social media makes it the number one way for you to get exposure and reach for your business. 

But there’s even more to it. 

Continue reading “Part 1: Why Having a Social Media Presence Matters” →

 What Should I Post on LinkedIn?

Posted on by Waypoint Writing

Creating content for your business or agency can be complicated. Not only do you have to decide what to post, but you also have to figure out where to post it.

Considering that each social platform has different audiences, it is crucial that you do research to make sure you are utilizing the platforms that will generate the most reach.

The good news is that copywriting and marketing agencies like us are more than happy to help you figure out everything you need to nail your content.

We already went into more depth about Instagram and its different features, now it’s time to dig a little deeper into the professional social platform, LinkedIn.

Continue reading ” What Should I Post on LinkedIn?” →

A Guide to Instagram

Posted on by Waypoint Writing

Instagram has been around since 2010, but we think it’s safe to say that it has changed drastically since then.

What used to be a basic platform to share square images tagged with tons of hashtags, has now turned into a complex application – at least to those who haven’t mastered it yet.

If you’re one of them, check out our brief guide to creating and posting content on Instagram…

Continue reading “A Guide to Instagram” →

Best Social Media Channel for My Business

Posted on by Waypoint Writing

Social media is a tool that can be used to promote, gain exposure, and connect. The online presence is one that is extensive and can reach colleagues of your business as well as customers faster than anything else!

With social media being the great power that it is, it can also be extremely overwhelming. Twitter, Facebook, Instagram, Pinterest, and so many more… do you need an account for each one of them? Is that too much? Is it smarter to utilize all of the social media platforms or pour all of your energy into two or three that will work best for your company?

Continue reading “Best Social Media Channel for My Business” →