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3 Tips for a Great Social Media Post

Posted on by Waypoint Writing

Many people sell courses that tell you how to use Instagram or Pinterest to increase your page views and get more clients. The focus is often aimed at understanding the algorithm and knowing when to post. These things are important, but they aren’t necessarily the key to a successful social media post.

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Should I Boost My Brand’s Social Media Post?

Posted on by Waypoint Writing

If you manage your brand’s social media posts, you’ve likely been presented with the option to boost your post. Boosting your post is Facebook-speak that simply means paying for increased brand exposure. The Instagram version of this is promoting your post. Either way, if you’ve considered these options and found yourself wondering whether or not to pay for increased brand exposure, understanding what you’re paying for might help you better strategize your social media spend.

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Facebook Flipped the Script – What Does this Mean for Your Brand?

Posted on by Waypoint Writing1 Comment on Facebook Flipped the Script – What Does this Mean for Your Brand?

George Bernard Shaw is credited with saying, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” Well, Mark Zuckerberg has decided to flip the script on Facebook and challenge how businesses can most effectively promote their goods and services on social media.

What does this mean for your brand’s social media strategy?

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