Boost Enrollment by Video Marketing Your Live Event

Posted on by Waypoint Writing

Continuing our blog series about the benefits of video marketing, this week we focus on how to boost enrollment or participation in your live event by broadcasting it via professionally shot video. As always, the statistics add up in support of video’s current reign over other marketing media. Rather than rely on those numbers, we asked Josh Crosby, owner of Josh Crosby Fitness and co-creator of rowing-based fitness programs, Indo-Row and ShockWave, as well as a rowing advisor to Orangetheory Fitness, about why he values videos with respect to his annual live event, the Misery Challenge. Continue reading “Boost Enrollment by Video Marketing Your Live Event” →

Why Your Business Needs a Product Video Demonstration

Posted on by Waypoint Writing

In my last post, I spoke in general, but data-driven terms about why businesses of all sizes need video marketing. A recent conversation with a colleague provided the opportunity to go a bit more in-depth by targeting specific purposes for creating video and a quick consideration of their intended audiences. If you are trying to market a product, your business needs a product video demonstration. 

So, this next installment in the Waypoint Writing ongoing video series is all about why your product needs a video demonstration. To keep it simple, consider these the 5 Es driving demo videos: Evidence, Explanation, Expense, Ease, and Examination. After a quick evaluation of what each E represents (anyone else love alliteration as much as I do?), check out what Rich Allen, Owner of Zone3 and ProThree, US Branch, had to say about his experience with Eddie (yet another E. Eddie and the 5 Es… sounds like a fifties band) and his own product demo video.

Continue reading “Why Your Business Needs a Product Video Demonstration” →

Why Your Business Needs Video Marketing – Stat!

Posted on by Waypoint Writing

Have you harnessed the power of video marketing for your brand? As a business owner, you’re likely inundated with all kinds of advice, both solicited and unsolicited, about what you need to do to grow your bottom line and better support your business. If you haven’t already been schooled in the benefits of video marketing, we’re here to set you straight.

Video marketing will soon be unavoidable as the best way to market your business. And while you can read stats supporting the success of video marketing for businesses of all sizes, we’ve also decided to feature a successful business owner who recently ventured into video marketing for her business.

Between a little research and a spotlight shining brightly on anecdotal evidence, we’re confident you’ll soon see the power of video and its potential to attract more customers to your business.

Continue reading “Why Your Business Needs Video Marketing – Stat!” →