Photography Archives - Waypoint Writing

Monday marked Waypoint Writing’s first brand photography session. Although it would have been ideal to have the entire team on hand, the reality of time and distance meant that only three of us could physically attend to create some brand-specific content. We had two primary motivations for doing so. The first — our brand, just like all brands, needed an infusion of fresh, original content. The second — a quick brand photography session gave our team the chance to demonstrate one or two services that we can easily deliver to our clients. The bonus? It was fun!

Here are a few behind-the-scenes shots and impressions of our experience, which should provide you with some ideas for how our company might help better brand yours…

Continue reading “Behind-the-Scenes of Our First Brand Photography Session: Lights, Camera, Collaborate!” →

In this latest installment of what I consider “Business Strategies I’m Learning on the Fly,” I focus on branding, specifically my upcoming brand photography session with Branding Photographer and PR Strategist Kristin Hardwick.

Here’s the plan: next Monday, Kristin will arrive at my home office and snap brand worthy photos, reflective and supportive of Waypoint Writing. To prepare for the session, Kristin and I briefly discussed what will no doubt become a much larger conversation about why branding photography is so important for a business.

As I get organized for the shoot, I am keeping three key considerations in mind. Dubbing them AAA, my primary concerns are attention, aesthetics, and ambition.

Continue reading “Top 3 Considerations Before a Brand Photography Session” →