Grow Your Email Marketing List with Empowered Content

Posted on by Waypoint Writing

If you ask most marketers, email marketing is the way to go when you’re ready to reach more clients and generate new leads. No wonder, when you consider that 72% of customers favor email over any other means of business communication. With these stats in mind, can you really afford to not grow your email marketing list?

Maybe a more pressing question for you right now is, how do I grow it in the first place? We’ve got a few tips to help you get started and a team standing by to assist with every aspect of your email marketing campaign.

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How to Write a Mailer from the Heart

Posted on by Waypoint Writing

People like to know they are communicating with people, not just reading something automated. This is especially true when it comes to mailers and those distributed during difficult or uncertain times. Unfortunately, even those of us with the best intentions can send messages that come across as trite. How many messages did you receive during the COVID-19 lock down that featured the phrase, “In these challenging times…?”

We get it. The times were and, in many ways, continue to be challenging. For that reason, it’s important that you craft a mailer which stands out from all the rest and expresses a message that reads as authentic and honest.

The key to managing this task is to access and exercise empathy.

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How Should I Structure My Email?

Posted on by Waypoint Writing

As we embark on a new year, you probably have a list of goals and resolutions you’re eager to tackle for your business. Email marketing might be one of them.

If email is how you primarily communicate with both loyal and prospective clients, how should you structure your email?

For every email distributed, the goal is to get results, whether a new sale or new client. To achieve results, you need to evaluate your goals and how an email will support them in order to craft something that will inspire action.

Take a look at some of our tried and true tips to help you get started…

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