Earlier this week on the Waypoint Writing blog, we talked about the prevalent research surrounding why companies and businesses decide to rebrand. Although the internet will return dozens upon dozens of lists and reasons to rebrand, I chose to focus on four in light of Waypoint Writing’s recent rebranding mission.

Coincidentally, while I was crafting that post, I was called upon by one of my colleagues, Victor Luce, a fellow actor friend, who had been considering changing up his look. His look most days is represented by a bald head, beard, fit physique, and a mural of more than 30 tattoos. Given his on-screen aesthetic, he has been featured in several movies and half a dozen major network TV shows, more often than not, as a criminal – either in action or behind bars.

No actor wants to be typecast and, in an effort to branch out to explore other roles he might fit, Victor decided to disguise his tattoos and redo his headshots.

Continue reading “Rebranding Redux: 3 Reasons an Actor Decided to Rebrand Himself” →