Ever wonder if good photos really matter to your brand identity?

In the online world, first impressions are made in less than two tenths of a second. Before clients read your text, or understand what exactly you can help them with, they form a baseline impression based on your visuals. This means your design and your photos are of the utmost importance. You can be the absolute right person to solve their problem, or selling the secret that will change their lives, but if your photos don’t captivate and convince them of that right off that bat, you’re going to have an uphill battle on your hands.

Whether it’s your website, your social media, or your company newsletter, you want your photos to be consistent and representative of your brand identity. What does that mean? It means that your wardrobe choices for headshots and website photos should be consistent with what your customers expect to see you in. It means that you should be photographing your business in a location that makes sense for your audience, and it means that you’ll want to choose professional photos, over selfies and shaky phone pics.

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