Fear of Feathers: Why Your Brand Reputation Matters

Posted on by Waypoint Writing

Let’s talk reputation for a hot minute, specifically with respect to 2016. That particular year suffered a serious smackdown in street cred, as far as keeping our best and brightest on the roster. The number of respected celebrities and amazing beacons of talent that were extinguished in 2016 practically became laughable. Except none of it was funny.

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A Story Without an Audience: What it Means to Really Listen

Posted on by Waypoint Writing

Listen.

At the risk of writing a blog post that sounds more like a high school English paper due in 20 minutes, permit me (a moment?) to remind us all of the definition of the word listen.

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Nipples on Your Knees…And More Farm-Bred Pragmatism for Your Brand [Video]

Posted on by Waypoint Writing

On our first foray into the farm-to-table realm, Jenn and I decided to pitch Republic, a successful restaurant local to our home office. We wanted the owners, Chef Ed Aloise and his wife, Claudia, to let us capture their story; animate their mission, demonstrate their transparency and unwavering commitment to local sustainability.

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