When you click on a website, you expect some basic things: a home page describing the purpose of the website, an about page that tells you more about the company or person, and a services page that describes what the company or person does.

You might (and should!) even find a blog that explores various topics related to the industry or shares some behind-the-scenes business highlights. These are the key things that tell us why we should stick around and learn more about a particular brand. Who writes these materials? More often than not — professional content writers.

Continue reading “What is Content Writing?” →