Less than one year into business ownership, each day presents a learning curve that sometimes looks like a gentle slope, but often feels as though I’m standing at the base of a flagpole. Outside of my own expertise, the only way I manage to avoid total babe-in-the-woods status is to surround myself with strategists who know what they’re doing. Soliciting advice, experience, and ideas from those who have done this longer and are willing to share proven strategies designed to enhance my brand marketing strategy is invaluable.

The latest suggestion came from Branding Photographer and PR Strategist, Kristin Hardwick. She suggested that Waypoint Writing should try a giveaway and, inspired by some recent conversations I had with fellow business owners, I thought — why not?

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