The new year is fast approaching and you, no doubt, have news to share about your business. A press release remains a solid and direct way to distribute this information to a large audience. But, with competition from social media channels and the endless influx of 24/7 news, making sure your press release actually gets read is increasingly difficult. But, not impossible.

Take a look at these three strategies to help you write a more powerful press release and increase your odds of reaching your audience.

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