A well-crafted web page on your company’s website opens a window onto your business for your visitors. It is a first look, an introductory example of what matters to your business and brand. That’s why each web page should be relevant, concise, and easy to follow. 

As with almost every digital marketing “rule” the specifics come down to your industry, audience, and professional intentions. Still, there is some common sense, practical advice for creating web pages that meet certain expectations while connecting with your ideal client.

Continue reading “Is There an Optimal Length for a Web Page?” →