Almost every business article you read nowadays touches upon the notion of remaining relevant and up-to-date in order to keep your current clients informed and interested as well as to attract new and eager clients. One of the ways in which this is easily done is by taking advantage of our digital society that seems to be enthralled with following blogs, and for good reason! We only have so much time in a day, and if you can find 5 quick tips to alleviate the stresses of your week, who wouldn’t find that endearing and convenient, right?! But what isn’t so convenient as a business owner is finding the time amidst everything else that must be taken care of in a week to think up, research, draft and publish said blog posts. This is where businesses like Amanda’s Waypoint Writing come to the rescue! Just this week, I found myself stressing about when to find the time to post blog content that would be helpful to our current and prospective couples. Spring is right around the corner, and I know that my brides and grooms are heavily invested in wedding planning. But with my husband being out of town for business and taking care of my 2 and 4-year-old rowdy boys full time, I found myself scrambling to put together a post until I remembered that Amanda was crafting one for me this week. I cannot even begin to tell you the absolute relief I felt upon receiving her draft. I used to feel awkward about outsourcing this type of work — after all, I am a former English teacher, and if I want my audience to get to know me, then I have to actually write the posts, right?! WRONG! SO wrong! Amanda took the time to get to know me and my business as well as our style of writing and voice. She crafted a piece that is exactly what we would have drafted (except a lot better and WAY more polished! — BONUS!!), and I got the chance to breathe this week knowing that this was one less task I needed to accomplish myself. Even if you’re thinking, “It’s not in the budget.” It is. You know why? Because in the hours that I could have spent writing one single post, my time was better spent booking a new wedding client. That’s the magic of outsourcing when you find people like Amanda whom you can trust with your vision and product.